What we do — brand identity, content, and the work between

We build visual identities for food, lifestyle, and hospitality brands that want to look as good as their product. From strategy workshops and logo design to photography direction and short-form video, we handle the full chain — so you don't need an in-house marketing team to tell your story clearly.

A few clarifications before we start

Creative work comes with a lot of interpretation, so we like to be clear about how we operate. These notes cover the boundaries of our services, what we expect from a collaboration, and how we handle the details that often get overlooked.

Scope of brand identity work

A brand system covers the visual foundation: logo, colour palette, typography, and the basic rules for using them. It does not include every possible application. Packaging, menus, signage, and social templates are separate deliverables that we scope individually based on what your business actually needs.

Content production expectations

When we handle your social media content, we work from a monthly calendar that we agree on together. You provide access to your products and space, and we handle the photography, styling, and short-form video editing. We do not manage your accounts or respond to comments; our focus is on producing the visual material you post.

Workshop and intensive formats

The two-day branding intensive is designed for business owners who want to understand the creative process before commissioning work. It covers strategy basics, visual direction, and how to brief a designer. The monthly portfolio review sessions are for junior designers and are limited to a small group so each participant gets proper feedback.

Revisions and feedback rounds

Every project includes a set number of revision rounds, which we confirm in writing before work begins. Feedback should come from one decision-maker to keep the process moving. If you need extra rounds beyond what is agreed, we will quote them separately rather than letting the timeline stretch indefinitely.

File ownership and usage

Once a project is paid in full, you own the final files and can use them for your own business. We keep the right to show the work in our portfolio unless we agree otherwise in advance. Source files for photography are included, but raw design files from the process are not automatically handed over.

Scheduling and lead times

Brand projects typically run four to six weeks from the first workshop to final delivery. Content calendars are planned two weeks ahead of the month they cover. If you have a launch date or a seasonal deadline, tell us upfront so we can plan around it rather than discovering it halfway through.

Ways to work with us

Every engagement starts with a conversation about where your brand is struggling. From there we pick a format that matches your stage, your timeline, and the gap between your product and how it looks.

Brand Foundations

For businesses that need a clear visual direction before touching any deliverables.

  • Two half-day strategy workshops with your team
  • Moodboards and competitor landscape review
  • Brand personality map and visual territory
  • Clear handoff document for future design work

Best for restaurant groups or food producers who feel their packaging and spaces don't tell the same story.

See our approach

Full Identity Build

A complete visual system from logo to packaging, ready for real-world use.

  • Logo suite with primary and secondary marks
  • Packaging design for your core product range
  • Typography and colour system with usage rules
  • Print and digital templates for menus, labels, socials

Ideal for artisan food makers and coffee roasters launching a new product line or entering retail.

Start with a consultation

Content & Art Direction

For brands that have an identity but need consistent visual storytelling.

  • Monthly content calendar with themed shoots
  • Photography direction and on-location styling
  • Short-form video editing for Instagram and TikTok
  • Monthly review call to adjust what's working

Suits neighbourhood shops and hospitality brands that want to stay visible without hiring in-house.

Talk about ongoing support

Not sure which format fits? Most clients start with a casual consultation where we look at your current visuals together and map out what would move the needle first.

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